The iOS14 update set to disrupt Facebook and shake up the digital advertising industry is about to hit a device near you.
Many are predicting the update is likely to happen in early April, so I thought it would be useful to make a simple guide to help prepare your brand for the change.
Here are three easy, actionable ways for Shopify store owners to get their Facebook Ad accounts iOS14 ready.
1. Setup the Conversions API (CAPI)
If you haven’t already, download the Facebook Sales Channel and follow the prompts when installing and integrating.
In the Facebook Channel, under the ‘Sales Channels’ tab in Shopify Admin, go to Data Sharing Settings.
Make sure you’ve set your Data Sharing setting to Maximum, which allows you to use Shopify’s servers to send data to Facebook.
Once this is configured, you want to remove your Pixel ID from Online Store > Preferences in Shopify Admin to avoid events double firing.
2. Verify your domain
From Business Manager, click on Brand Safety > Domains.
Click the blue ‘Add’ button and then enter your root domain e.g. heapsgoodpackaging.com.au.
Then choose DNS verification and add the TXT record to GoDaddy, Namecheap or whatever your registrar/DNS provider is. You can also do a meta-tag verification or HTML file upload if you prefer.
3. Select your 8 conversion events
In Facebook Ads Manager, click on the Resource Centre tab next to the Campaigns tab.
The following prompt will appear below and you can click ‘Review’ to select your conversion events.
Here’s where you can select your events. For ecommerce brands, most experts in the paid media space are recommending checking the purchase with value optimisation switch (which takes up 4 event slots) and then choosing Add payment info, Initiate checkout, Add to cart and View content for the remaining slots.
And that’s all for now folks. If you have any questions related to technical aspects of the iOS14 update, comment below and I’ll be happy to help.