Why Digital Printing Beats Flexo for Cost, Flexibility, and Sustainability

When it comes to custom packaging in Australia, the choice of printing method can make a world of difference. At HeapsGood, we’ve fully embraced digital printing for our in-house custom printed packaging range —and here’s why it might just be the best option for your business.

Flexibility and Customisation Without the Hassle

For decades, flexographic (flexo) printing has been the go-to for large-scale packaging. But despite its name, "flexo" isn’t exactly flexible. It requires custom plates for each design, which not only takes time but also drives up costs—especially if you want to do short runs or frequently change your designs. So, while the name might suggest otherwise, flexo is anything but flexible when it comes to adapting to your business needs.

Digital printing, on the other hand, offers a level of flexibility that’s perfect for Australian businesses that need to adapt quickly. Whether you’re looking to create seasonal packaging, limited editions, or just need to tweak your design on the fly, digital printing makes it easy and cost-effective. No plates, no setup costs—just a direct path from your design to your packaging.

Cost-Effective and Efficient—A Win-Win

Let’s be real—cost matters. With digital printing, you’re not just saving on setup costs; you’re also saving on inventory because you’re not forced to order more than you need. It’s a lean, mean printing machine, perfect for small businesses looking to keep costs down while still getting top-quality packaging. This approach not only minimises waste but also ensures that you’re only paying for what you actually need, whether you’re ordering a limited batch of custom boxes for a new product launch or rigid mailers for a special promotion. This flexibility is key for keeping your budget intact—especially for small businesses in Australia.

Superior Quality and Speed

Thanks to advancements in digital printing technology the quality of prints has reached new heights. You get vibrant colours, crisp details, and consistent results every time. Plus, digital printing is faster—there’s no need to wait for plates to be made or for complex setups. Your designs can go from screen to print in record time, helping you keep up with fast-moving market demands.

Sustainability—Because We Actually Care About the Planet

Now, you know sustainability is at the heart of what we do at HeapsGood. Flexo printing, with its long runs and high waste, just doesn’t cut it for us. Digital printing, on the other hand, is all about printing exactly what you need—no more, no less. Less waste, fewer resources used, and a much smaller carbon footprint. Plus, we’re using eco-friendly inks that are kind to the planet.

The Bottom Line

Digital printing isn’t just a trend—it’s the future of custom packaging in Australia. It offers the flexibility, cost-effectiveness, and quality that modern businesses need, all while being kinder to the planet. Whether you’re a small business owner looking to create unique packaging on a budget or an established brand seeking to reduce waste, digital printing is the smart choice.

If you’re interested in exploring how digital printing can elevate your packaging, we’re here to help. Let’s create something exceptional together—without the excess, the cost, or the complications.
Get started here, or shoot us an email with any questions, we'd love to chat!

Cheers,

Adam