Where HeapsGood All Began...

7 comments by Adam Sarfati
Where HeapsGood All Began...

Now that we're all grown up, we wanted to take a moment to show you where HeapsGood started.

Less than 18 months ago I was in my lounge room with my brother Ace.

We had boxes of our new compostable mailers stacked to the ceiling – down the corridor, at the front door, and wherever we could store them. We were also called Dirtbag Packaging at the time!

Our First Delivery

We got off to a bumpy start. Our first order was placed pre-COVID, so everything was delayed and our launch date was pushed back by two months.

Then, we thought it was going to be a big order - we were wrong, because the stock barely lasted 60 days. 

First HG delivery

Home Studio

For many, this part – creating content, that is  can seem intimidating. For what it's worth, 90% of our creative has been done in-house (literally, due to the Melbourne lockdowns).

In the beginning, we just worked with what we had. A bag of corn, a pot plant, some random office and household items. You’d be amazed at what you can do with a clean backdrop, some good continuous lighting and a decent camera.

HG home studio 

Although nowadays, you can even get away with using your phone!

The rest can be done in post-production using the Adobe Suite of products.

Vine shoot

If you'd like a blog on the subject of content creation, let us know! 

The OG Packing Bench

There's nothing wrong with starting small. Although at the time, we were a little embarrassed to show you where we ran our business from. 18 months on, it feels like a stamp of approval.

OG packing bench

Our original packing bench is still getting a workout in the new HeapsGood HQ!

First Order Dispatch... In Amazon Boxes 😏

Well, that’s a little embarrassing. We planned everything... or so we thought!

Then our Ecomailers arrived and we realised, "Hold on, we need proper boxes to put these in..."

Talk about the oversight of the century.

First orders HG

Struggling To Keep Up 

Once we reached the peak of Melbourne lockdown in 2020, we were struggling to keep up with the load. 

My living room was overrun with orders for dispatch, and they were stacked out into the hallway. It was time for a proper warehouse.

Hallway storage orders

New Space, and Lots More Stock!

We moved into our new warehouse in September...

New HG warehouse

And with the new space came a raft of other changes, including a new name.

HeapsGood shoot

Plus, some new products... 

Hex wrap stop motion

We also welcomed new members to the family, and packed more orders than ever before.

New team members packing orders

Heaps more orders…..

Lots of orders

The Future of HeapsGood

What does the future hold? To start with, we've been listening to your feedback. We've got lots of exciting new products in the works to keep you packing like a boss.

Aside from that, we're working on some awesome initiatives. We're going to support some local organisations that are doing amazing things for the planet, as part of our push to be a true profits for purpose business. 

I wanted to take this opportunity to extend a big thank you to all of you who are using HeapsGood products, who've told friends and family, and have supported us to grow into the 'real' company we are today. 

Without such conscious brands driving the change away from single-use plastic packaging in Australia, none of this would've been possible. You're the ones making a difference and creating a better future  we're just here to help you facilitate that change.


7 comments


  • Kasia

    Hi! I was looking around the internet for the Hex wrap and stumbled across you guys…. so glad I did. Love this blog post seeing photos and hearing about your early days, smiling at your oops “oversight of the century”. There is SO much detail to think about when starting up isn’t there. I’ll be ordering from you now simply because you sound like the kind of people and business I want to support and work with…I’m just starting up myself… website almost ready to launch and I’m getting all my packaging supplies organised for my future orders! Great to connect.


  • Adam S

    Thanks guys, really appreciate all the support. @Pia will definitely see what I can find!


  • Scott

    Awesome stuff guys and an inspiration for those of us at the beginning stages of our journey(s) packing from our garage or dining table or bedrooms haha!

    Looking forward to what lies ahead in 2022 for HeapsGood!


  • pia williams

    hi guys, awesome work and love that you started small.. perfect. i’m a small business and would love if you could make some paper tape that fits a small tape dispenser (vs the big packing tape size)… it somehow feels really hard to find such a thing. any chance you could create this? also – i reckon it would really cool to have either some twine or balls of (aussie) wool on your website so that in the case of wrapping pressies, people can buy these items in the one go. with thanks. x


  • pia williams

    hi guys, awesome work and love that you started small.. perfect. i’m a small business and would love if you could make some paper tape that fits a small tape dispenser (vs the big packing tape size)… it somehow feels really hard to find such a thing. any chance you could create this? also – i reckon it would really cool to have either some twine or balls of (aussie) wool on your website so that in the case of wrapping pressies, people can buy these items in the one go. with thanks. x


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